For information on accessing documents, see note at the end of this post
A bonus!
Appended to Richard Pollay's Expert Opinion (Exhibit 1381) were a number of annexes, including reports on tobacco advertising as well as images of advertising in Canada.* The reports are available as Exhibits 1381A to 13810.
* The images, some of which are shown below, are available as Exhibits 1381.1 to 1381.107.
Reports
"The dark side of marketing seemingly "Light" cigarettes: successful images and failed fact" in Tobacco Control. Exhibit 1381 A
"Marketing Cigarettes with Low Machine-Measured Yields" in Smoking and Tobacco Control Monograph No.13. Exhibit 1381 B
Advertising/Marketing of Low Yield Cigarettes: Themes, Messages and Miscommunication. Exhibit 1381 C
The Advertising of So-called "light" and "mild" Cigarettes
Exhibit 1381 D
The Functions and Management of Cigarette Advertising
Exhibit 1381 E
"Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents" in Tobacco Control
Exhibit 1381 F
The documents are on the web-site maintained by the Plaintiff's lawyers. To access them, it is necessary to gain entry to the web-site. Fortunately, this is easy to do.
Step 1: Click on: https://tobacco.asp.visard.ca
Step 2: Click on the blue bar on the splash-page "Acces direct a l'information/direct access to information" You will then be taken to the document data base.
Step 3: Return to this blog - and click on any links.
The Montreal trial resumes on Monday, February 4th. Witnesses during this week will be Montreal pneumologist Dr. Alain Desjardins and pharmacologist Dr. André Castonguay.
"The dark side of marketing seemingly "Light" cigarettes: successful images and failed fact" in Tobacco Control. Exhibit 1381 A
"Marketing Cigarettes with Low Machine-Measured Yields" in Smoking and Tobacco Control Monograph No.13. Exhibit 1381 B
Advertising/Marketing of Low Yield Cigarettes: Themes, Messages and Miscommunication. Exhibit 1381 C
The Advertising of So-called "light" and "mild" Cigarettes
Exhibit 1381 D
The Functions and Management of Cigarette Advertising
Exhibit 1381 E
"Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents" in Tobacco Control
Exhibit 1381 F
"Information and Imagery in Contemporary Canadian Cigarette Ads" in Proceedings of the American Academy of Advertising
Exhibit 1381 G
How Cigarette Advertising Works: Rich Imagery and Poor Information
Exhibit 1381 H
How Cigarette Advertising Works: Rich Imagery and Poor Information (French Version)
Exhibit 1381 I
The Role of Packaging Seen Through Industry Documents
Exhibit 1381 J
"A Premiere Example of the Illusion of Harm Reduction Cigarettes in the 1990s" in Tobacco Control
Exhibit 1381 K
Un exemple flagrant de la promesse illusoire de la réduction des dommages de la cigarette au cours des années
Exhibit 1381 L
Considering the Evidence, No Wonder the Court Endorses Canada's Restrictions on CIgarette Advertising
Exhibit 1381 M
Putting an End to Deception: Proceedings of the International Expert Panel on Cigarette Descriptors
Exhibit 1381 O
Exhibit 1381 G
How Cigarette Advertising Works: Rich Imagery and Poor Information
Exhibit 1381 H
How Cigarette Advertising Works: Rich Imagery and Poor Information (French Version)
Exhibit 1381 I
The Role of Packaging Seen Through Industry Documents
Exhibit 1381 J
"A Premiere Example of the Illusion of Harm Reduction Cigarettes in the 1990s" in Tobacco Control
Exhibit 1381 K
Un exemple flagrant de la promesse illusoire de la réduction des dommages de la cigarette au cours des années
Exhibit 1381 L
Considering the Evidence, No Wonder the Court Endorses Canada's Restrictions on CIgarette Advertising
Exhibit 1381 M
Putting an End to Deception: Proceedings of the International Expert Panel on Cigarette Descriptors
Exhibit 1381 O
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The documents are on the web-site maintained by the Plaintiff's lawyers. To access them, it is necessary to gain entry to the web-site. Fortunately, this is easy to do.
Step 1: Click on: https://tobacco.asp.visard.ca
Step 2: Click on the blue bar on the splash-page "Acces direct a l'information/direct access to information" You will then be taken to the document data base.
Step 3: Return to this blog - and click on any links.
The Montreal trial resumes on Monday, February 4th. Witnesses during this week will be Montreal pneumologist Dr. Alain Desjardins and pharmacologist Dr. André Castonguay.
