Consumer Research on Canadian SmokersExhibit 145
May 7, 1971
Fall 1970 - 8M French Quebec vs. rest of Canada
Results of the regular survey conducted by Canadian Facts on behalf of Imperial Tobacco reporting on the greater likelihood of Quebecers to smoke, and the different patterns of smoking according to education, sex and age between Quebec and elsewhere in Canada.
Date: August 26, 1971
CMA - August Highlights
The polling study looked at public awareness of the brand association of Impeiral brands with sonsored activitie (ballet, golf and autoracing).
Date: August 1975
Exact age started smoking on a regular basis. CMA
Results of Imperial Tobacco's first analysis of youth smoking behaviours.
Date: September 1975
Smokers' starting ageMemo describing results of Exhibit 139A data.
1977 - transparencies
Polling data showing trends since 1971 on smokers' beliefs about harms of smoking, intentions to quit and successful quitting.
1977 Segmentation of the French and English Speaking Canadian cigarette markets.
A 161 page report on a study conducted by Market Facts by Imperial Tobacco that used psychographics to identify potential market opportunities for new brands.
Proposal by Kwechansky for focus group study on 16 and 17 year olds to understand their smoking behaviour.
Project 16 - English Youth111 page report on results of focus group studies on youth smoking behaviour conducted by Kwechansky Research.
Smoking and Health. Low and high health concerned smokers.
Further analysis of the data from Exhibit 130, looking at the differences between smokers on the basis of their health concerns.
Date: June 1972
Date: September 1972
A report on the development of a new Players brand that would respond to concerns about smoking and health by introducing a lower T&N cigarette which maintains "smoking satisfaction". Extensive discussion about the constraints on marketing a "safer" cigarette.
The effect of restrictions on current marketing and marketing in the futureA long analysis prepared by Tony Kalhok and PL Short for consideration at a top-level global meeting of BAT directors looking at the need to refocus marketing communication to provide a more supportive social atmosphere for smokers.
A memo from PL Short proposing new lines of research and communications activities based on Exhibit 113.
Minutes at an ITL meeting (among marketing, research, and public relations personnel) at which it was agreed to set up a task force to deal with a change in company policies in communicating smoking and health and adopting measures to increase social acceptability of smoking.
Minutes of a meeting at ITL where it the paepr (Exhibit 113) was discussed and a number of factors describing the smoking environment agreed to. Recommendations agreed to included to "plan and implement a concerted program to counter adverse publicity."
Smoking and Health - Some probable questions and possible answers
Talking points on questions involving health consequences of smoking.
Visit to Southampton R&D by Messrs. Kalhok and ClarkTrip notes from a visit by ITL marketers to BAT's research unit, during which studies smoker behaviour were reveiwed, including compensation behaviours and ways of designing cigarettes to give more nicotine.
Cigarettes of the FutureMemo from ITL's director of research to Mr. Kalhok to which a scientific report (by MAH Russell) on smoker compensation was attached.
Marketing in the 80's: A review of strategies related to smoking and health
Planning notes for a marketing meeting (at Chelwood) which followed on from the meeting at which Exhibit 113 was discussed and agreed to
Additional notes at Chelwood
Report on the meeting at Chelwood, noting conclusions on smoker compensation ("they puff harder, longer or more frequently"), smokers' need for nicotine, nicotine dependence and "addictive smokers".
Minutes concerning trip to Chelwood.
Report on decisions taken and recommendations made by marketers at the Chelwood 197 conference, with a focus on increased communications on smoking and health. These included recommendations to "identify the benefits fo smokign and to exploit these, both as a counter to anti-smoking influences and specifically as an aid in promoting smoking, if possible."
Smoking & Health: The Position of Imperial Tobacco
(Proosed) policy guidelines for ITL communications.
Position of Imperial Tobacco - An ExplanationAnnotation and explanation of policy guidelines in Exhibit 125A
S&H - ITL Position Paper February (5R).
Letter from ITL scientist RM Gibb to colleague recommending a change in the position of the company outlinehd in Exhibit 125A in order to "have credibility in the eyes of reasonable, informed people."
Initiating a proposed action plan (ITL S&H Position)Proposal that work to "counter anti-smoking activities" be conducted in-house at ITL, instead of delegated to the CTMC, including a detailed action plan.
Smoking and Health - basic assumptionsAnthony Kalhok's opinion on the assumptions posited by BAT that, in his view, were most significant from a business perspective. "We will have to find ways and means to stall the implementaiton of the above or counteract their effects."
To access trial documents linked to this site:The documents are on the web-site maintained by the Plaintiff's lawyers. To access them, it is necessary to gain entry to the web-site. Fortunately, this is easy to do.
Step 1: Click on: https://tobacco.asp.visard.ca
Step 2: Click on the blue bar on the splash-page "Acces direct a l'information/direct access to information" You will then be taken to the document data base.
Step 3: Return to this blog - and click on any links.